Let’s be honest. Dating Apps these days are all promising to meet different needs. A dog lover? A political junkie? Passionate about Disney? There is an app that wants to help you find love. But somewhere along the way, it seems that dating apps started looking at users as statistics and individual interests, rather than individuals. Now, there’s yet another new dating app that hopes to change that, promising to “empower people to express themselves through meaningful conversations, making online dating a more empathetic and humanized experience.” It is called Sweet Pea, and it launches on Tuesday.
It’s a lofty goal and one that CEO and founder Michael Bruch is ready to tackle. Promising to focus on “healthy, lasting relationships” instead of just bringing people to the same bar or restaurant for a few hours, Sweet Pea hopes people will find a way to date based on chemistry, personality, and the connection…you know, the way it should be.
How does the Sweet Pea app work?
So how is it done? Rather than relying on a binary scanning system, Sweet Pea instead has a few features that hope to make digital dating a little more old-fashioned. There are icebreaker questions that claim to help people “engage substantively with others when sending the first message.” There are video stories that hope to give users a more authentic sense of the other, because how much can you really learn from five photos. And there are also advanced filters that allow users to set their intentions, helping them see and match with people who are on the sweet spot for the same reasons (there are over 50 to choose from). You can also enable the “Hush” feature, which claims to automatically report offensive posts (although it’s unclear how “offensive” is defined). And with the “driver’s seat” feature, you can choose if you want to be messaged first, or if you want to be the one to start the conversation.
“ Sweet Pea is a reflection of the world I want to help build: a world where people feel free, safe, and connected to each other through open conversation and shared empathy,” Bruch said. As mobile platforms continue to lead the way in social discovery, we hope our app will make finding that person that’s just “you” easier than ever.
To support Sweet Pea’s mission to create a better world through meaningful relationships, the company plans to donate 10 percent of all profits to charities that help people escape and recover from toxic relationships and life situations, and partners with organizations like the National Domestic Violence Hotline, Loveisrespect, and Rainn, to raise awareness and respond to what the app calls a You can sign up for Sweet Pea here.
And did you know the Sweet Pea dating app? Leave your opinion in the comments!
